OPEN ACTIVATION

If you're looking for more information about digital innovation method Open Activation, please visit openactivation.info or contact Max Kreijn via Twitter: @maxkreijn.

One threat stems from global connectivity facilitating organisations’ most valuable resource, their stakeholders, to bypass the organisation itself and start functioning as an independent system.

—Max Kreijn, 2013, “Open Activation: How to Evolve from Enterprise to Startup”

Meeting with @nickbracko at Ogilvy London. Going through the structure of the white paper at the minute. Content mostly finished, 90+ pages, let’s make it more concise.

Meeting with @nickbracko at Ogilvy London. Going through the structure of the white paper at the minute. Content mostly finished, 90+ pages, let’s make it more concise.

“Where the success of a business traditionally comes down to the ability to make people “buy”, we are now moving into an age that viability depends on the ability of companies to make people “do”

—Max Kreijn, 2013. “Open Activation: How to Evolve from Enterprise to Startup”